6 days ago
I wish there were a way to adequately convey what's going on right now at Singularity University's annual event Exponential Medicine.
I know. It sounds like a commercial. Like I'm being paid to say this.
I'm not. Event founder and chairperson Daniel Kraft doesn't even know I'm writing this.
His sold-out event is "an intensive four-day experience that gathers world-class faculty, innovators and organizations from across the biomedical and technology spectrum to explore and leverage the convergence of fast moving technologies in the reinvention of health and medicine.
It was live-streamed and available for you right now.
Here's the four-day agenda. Look it over and decide which presentations you want to watch.
Each video is roughly 10 hours long. You'll have to be selective.
Thank you, Singularity University!
For the inspiration, the leadership, and so much more to improve the world's healthcare.
Your biggest fan
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Thank you for being part of our Medical Devices Group community.
Make it a great week.
Medical Devices Group Leader
P.S. Check out those Exponential Medicine videos when you have a chance.
6 days ago
Founder, Ascenda Medical Marketing | Expertise in Advancing Medical Technology
Hello, MedDevice Group!
I am helping a client with all-things-marketing and finalizing their launch plans for a US launch. They have a hardware/disposable model and the hardware will be priced upwards of $60K to cardiac centers. The units will come with a 2-year warranty but will require an annual tune-up; how have you typically seen this done before?
Options as we see them:
1) Create two item codes, one for warranty period maintenance + one at a higher price for post-warranty maintenance; or,
2) Build the tune-up cost into the price of the hardware, which does increase the hardware pricing by around $12-15K.
Thoughts? Have you seen this done in other creative ways?
We'd like customer compliance in using our maintenance plan, as we don't want system downtime. Thank you in advance!