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As originally asked by Scott Pells.
With many legislative constraints and often onerous tender processes involved in selling to the NHS, how are companies competing? Do you sell directly in the UK, utilise key opinion leaders to champion your product or use a distributor?
Are small and international medical device suppliers finally breaking the stranglehold of traditional multinationals or are you still finding it as hard as ever to engage and sell to the NHS?
Source: *NHS Supply Chain Medical Supplier Board Report, December 2011 & February 2013.
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