Back in the day I was told, "You can't talk about money as it relates to medical devices." Leaning in, they whispered the follow up. "Don’t insult the doctor’s integrity. It's not about the money," they winked. "They are in this business to help peop...

What happens after a customer calls in with a question, complaint, or need? If you handle the call, hang up, and move on to the next caller, you're missing a big opportunity, says Sarah Wright, Director of Global Customer Support, Healthcare Informat...

Dear Network, I am so lucky to stand in front of a new marketing initiative within my HealthCare Marketing & Branding Agency Amazing Hall, which will be a fantastic adventure and help so many companies. As with all new beginnings you need a littl...

It's seven years since the Supreme Court decided Mayo v. Prometheus, 566 U.S. 66 (2012). My takeaway from a three year-old conversation with Gavin Bogle (below) was "diagnostic devices aren't patentable." Of course, it's more nuanced than that, says ...