So asked a group member. I replied, a smart request is "help me build awareness among decision makers who buy my products and services." And, perhaps, "and end users so they ask their doctors" – but I don't recommend it for medical device companies. ...

I begin this conversation with a question: Which factor have you found to be most important in terms of setting a purchase price for a successful market launch: Hospital bundling, a desire on the part of the surgical/medical staff for the device, or ...

Back in the day I was told, "You can't talk about money as it relates to medical devices." Leaning in, they whispered the follow up. "Don’t insult the doctor’s integrity. It's not about the money," they winked. "They are in this business to help peop...

As a General Surgeon, I'm passionate about medical device development, particularly as it relates to health economics and healthcare delivery in general. I would like to gain a better understanding of the reimbursement structure in the US (I'm at Ber...

Hi, I'm an ex-medical osteopath who has 'invented' a modern-day chamber pot for use in the home by everyone (not just the invalided or elderly).Night-time urination is the biggest cause of sleep disturbance in all adult age ranges.My product encourag...

Hello, MedDevice Group!I am helping a client with all-things-marketing and finalizing their launch plans for a US launch. They have a hardware/disposable model and the hardware will be priced upwards of $60K to cardiac centers. The units will come wi...