How much more could you sell if you reached only the call points most likely to buy from you? My friends Rick Grape and Rebecca Hauck from LexisNexis Risk Solutions can help you identify those call points – they'll tell you how on a live event, Wedne...

I've admired Todd Hartley's work in medical device sales and marketing for some time. He's a busy guy but we finally worked out a date for a live webinar entitled How to Outperform Your Competition Online. It's free. You can attend live on July 9 or ...

What happens after a customer calls in with a question, complaint, or need? If you handle the call, hang up, and move on to the next caller, you're missing a big opportunity, says Sarah Wright, Director of Global Customer Support, Healthcare Informat...

Dear Network, I am so lucky to stand in front of a new marketing initiative within my HealthCare Marketing & Branding Agency Amazing Hall, which will be a fantastic adventure and help so many companies. As with all new beginnings you need a littl...

It's seven years since the Supreme Court decided Mayo v. Prometheus, 566 U.S. 66 (2012). My takeaway from a three year-old conversation with Gavin Bogle (below) was "diagnostic devices aren't patentable." Of course, it's more nuanced than that, says ...