Question
I begin this conversation with a question: Which factor have you found to be most important in terms of setting a purchase price for a successful market launch: Hospital bundling, a desire on the part of the surgical/medical staff for the device, or ...
What happens after a customer calls in with a question, complaint, or need? If you handle the call, hang up, and move on to the next caller, you're missing a big opportunity, says Sarah Wright, Director of Global Customer Support, Healthcare Informat...
What (exactly) does it take to orchestrate and command a successful launch of an entirely new medical device? Such as a device that can be categorized as the "next revolution" in a medical specialty and/or represents a disruptive technology. I am par...
How much more could you sell if you reached only the call points most likely to buy from you? My friends Rick Grape and Rebecca Hauck from LexisNexis Risk Solutions can help you identify those call points – they'll tell you how on a live event, Wedne...
As originally asked by Brenton Cramer. Hello group, I am looking for some advise here. I am currently working on a product where several materials have changed; therefore, we are conducting multiple tests to ensure no failures occur. One of these tes...
It's seven years since the Supreme Court decided Mayo v. Prometheus, 566 U.S. 66 (2012). My takeaway from a three year-old conversation with Gavin Bogle (below) was "diagnostic devices aren't patentable." Of course, it's more nuanced than that, says ...
As originally asked by
Should medical device companies be held liable for off label use of their products? At what point does the liability for negative outcomes resulting from off label use shift from the physician to the manufacturer?Surgical device maker misled FDA, whi...
I sat through a terrible pitch last week. Too bad he didn't watch this 10x video first: http://medgroup.biz/med-device-pitch Crystal Research's Jeffrey Kraws' comments stuck with me. He said, "Assume I already know this: • I already know you’re going...
People most often think of marketing research as those check-the-box surveys that crop up on the Internet. But qualitative research, based on a conversation with the respondent rather than a survey aimed at the respondent, can play a major role in va...
