Question
Anne-Marie Hall Henriksen
Founder & Innovator at Amazing Hall Branding & Marketing Healthcare Agency
January 2019
Dear Network, I am so lucky to stand in front of a new marketing initiative within my HealthCare Marketing & Branding Agency Amazing Hall, which will be a fantastic adventure and help so many companies. As with all new beginnings you need a littl...
As a General Surgeon, I'm passionate about medical device development, particularly as it relates to health economics and healthcare delivery in general. I would like to gain a better understanding of the reimbursement structure in the US (I'm at Ber...
Hello Medical Devices Group,I'm an investor in a medical device start up and our Team is seeking an experienced marketing consultant. The patented device has two major features:1. Esophageal biopsy and, 2. Therapeutic drug delivery.We are on track fo...
Barbara Duffy, DHSc, MPH, CPHQ, LHRM, RN
Chief Operations Officer for Healthcare Innovations Institute (Hii)
October 2018
My group is making realistic, full-sized, medical models that provide a high-fidelity surgical experience.Used for medical schools' education and training, these durable, soft, silicone models can mimic nearly any organ or system (including normal, d...
A Bank of America analyst called it the "Death of the Device Salesman." He was talking about a 2013 Wright Medical Group strategy to dramatically reduce hip and knee prices with a "no-frills" option that excluded logistical support or onsite technici...
Dear all,I am doing a market study for a high performance coating and I seek your expert advice.The technology allows the deposition of a very thin coating (between 200nm and 1,5 micron) on glass, stainless or ceramic. It brings anti-sticking, anti-c...
I rarely make an outright recommendation, but I will today. We get a surprising number of posts about translating materials for medical devices. As the former Director of Marketing Communications for a publicly traded medical device company, I recomm...
As originally asked by
As originally asked by Eddie Chen. I've just begun at a Medical Device startup that is shifting its focus from the acute care hospital market to the nursing home and home consumer market. I was hoping to get some advice concerning the marketing, sale...
I was reading "10 Key Concepts for Higher Sales into ACOs" by the CMR Institute out of Virginia. See http://medgroup.biz/Selling-into-ACOs Anthony Slonim, MD, DrPH, CPE, FACPE, President and CEO of Renown Health (Reno, NV) is quoted on page 2. “If yo...
