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source: https://www.linkedin.com/groups/4372308/4372308-5901065866346254340
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At the Digital Marketing for Medical Devices Conference in Minneapolis (July 31, 2012), we discussed industry trends regarding medical device marketing. Below is part one of the hour-long panel and corresponding transcript. The first question relates...
Pat Licata
38 Years Connecting Great Medical Opportunities to the Right Reps & Distributors Top1% Ranked Medical Recruiter / 40k+
November 2014
Hearing a new term from Admin & Purchasing talking about a "Rep-Less" future . What do you think ?Do you think Medical Sales Reps will disappear from the hospital ?Hearing a new term from Admin & Purchasing talking about a "rep-less" future ....
At the Digital Marketing for Medical Devices Conference in Minneapolis (July 31, 2012), we discussed industry trends regarding medical device marketing. (If you're reading this in email, you'll need to click here to see the video.) Question one relat...
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We work in a crazy business. Consider the above question, especially with regard to a hospital-used Class III device like a pacemaker, heart valve, coronary stent, etc. Who benefits from the device? The patient. But the patient does not chose the dev...
Hello my fellow colleagues. I had a question in regards to international Intellectual property filing. From a strategic stand point, would it be worth filing in China? Are patents enforceable over there? I filed in US, Europe 5 and Japan. Any thought...
At the MedForce Summit yesterday, we hit upon a real pain point for every sales professional in the room. Paraphrasing here, “Our sales force can talk features and benefits. But effective sales has gone beyond that. Now we deeply need to understand o...
One in three Medical Devices Group members is in marketing, sales, and business development. So we created MDMS, an executive education program for Medical Device Marketing and Sales Professionals at the University of South Florida. It's February 1-3...