Question
Question three at the Digital Marketing for Medical Devices Conference panel, "How does digital marketing help your sales organization deliver your key message?" (If you're reading this in email, you'll need to click through to see the video.) Click ...
Donna Cusano
Builds Leadership Positions through Marketing + Communications | Healthcare + Tech | B2B/B2B2C | Editor & Writer
January 2014
Very dependent on tears being an accurate gauge of blood glucose--beside the workability of the technology as a real-time alert visible on the lens, not just on the smartphone. What do you see as its potential?
A group member wrote saying he's developed a first-of-its-kind medical device – one that would require a large capital investment from physician offices. He established distribution with two large national distributors and has reimbursable CPT codes....
As originally asked by Carl Mayer I wonder aloud if the industry's words are matched by our actions. I read a lot about how big data is going to change our businesses and improve patient outcomes, but I'm not seeing much of it in practice so far. For...
[Adapted from a true story I heard at last night's meetup in Boston] A guy walks into a gynecologist's office with a device designed to help women suffering from urinary stress incontinence. The doctor is intrigued. Doctor says, "Is it reimbursed?" T...
Looking to educate myself on LTAC facilities - who are the key decision makers and how open they are to new technologies. Anyone have insights they could share? Thank you!source: https://www.linkedin.com/groups/78665/78665-6390321518814990338
We know several medium and large med device companies that still claim, “we sell boxes.” They may not say exactly that to customers, but inside the company they use those words, and usually with a mixture of pride, arrogance, and I think fear. Unfort...
Hi Group! If anyone can advise me on some of the best CRMs for medical sales and marketing, I would so greatly appreciate it. My small company is expanding and is in great need of a system that will allow us to keep track of our leads and partners; e...
(obviously a lot of factors go into this like sales cycle, training etc - just trying to get a straw poll) source: https://www.linkedin.com/groups/78665/78665-6205062427961360388
Do you belong to a medical device association? Has membership ever helped your business?If so, which one? (I have a list below, with links.)What do you look for in membership? A vague hope someone can introduce you to a decision maker? A peer network...
