Question
As originally asked by
Harder than ever, right? We've had a number of conversations about this (see below) so I asked Mike Sperduti to give a free webinar to the Medical Devices Group on the subject. See http://medgroup.biz/meddevsales to register and learn the strategies ...
How can medical device technology companies ensure market share while meeting customer expectations?
As originally asked by Manasi Patwardhan. Medical technology companies face a challenge. In order to be competitive, they need to develop products with the right balance between quality, function and cost while simultaneously maintaining a focus on t...
At MDMS a few weeks ago, Mike Sperduti led a spirited talk with medical device CEOs, VPs, and Directors of Marketing about effective inside sales strategies to drive organic growth. The discussion was so compelling, I asked Mike to bring it to the en...
Last week FDA issued some social media guidance for medical device and prescription drug companies. See http://medgroup.biz/FDA-social-media-guidance for commentary and the downloadable 18-page guidance. In short, the guidance says if you need more r...
As originally asked by Simon Sikorski, M.D. How effectively do you prove to doctors that your medical device can improve clinical outcomes, make them more efficient... and get them more money? Have you been in a meeting with a doctor and he tells you...
I am undertaking a research project in which I must obtain a continuous blood pressure signal from a specific patient group. I then need to analyse the signal hence it's need to be continuous. I am looking for a more affordable piece of kit than I ha...
A perennial sales and marketing problem. Here's one way to address it. How Should Content Marketing Impact Your Selling?How Should Content Marketing Impact Your Selling? by Douglas Karr on Marketing Technology Blogsource: https://www.linkedin.com/gro...
This will be interesting for marketers, sales people, and business development group members. Two years back I showed my client 33 screen shots from relevant sites to determine the best direction for his new website. (I made a 12-minute video about t...
As originally asked by Scott Pells. Scott Pells Head of Practice at Carter Schwartz Only 16% of all sales delivered through NHS supply chain in 2010 were from SMEs. This figure rose to 29%* in 2012, so are there really any barriers to entry for small...
