Question
How much more could you sell if you reached only the call points most likely to buy from you? My friends Rick Grape and Rebecca Hauck from LexisNexis Risk Solutions can help you identify those call points – they'll tell you how on a live event, Wedne...
So asked a group member. I replied, a smart request is "help me build awareness among decision makers who buy my products and services." And, perhaps, "and end users so they ask their doctors" – but I don't recommend it for medical device companies. ...
I begin this conversation with a question: Which factor have you found to be most important in terms of setting a purchase price for a successful market launch: Hospital bundling, a desire on the part of the surgical/medical staff for the device, or ...
I've admired Todd Hartley's work in medical device sales and marketing for some time. He's a busy guy but we finally worked out a date for a live webinar entitled How to Outperform Your Competition Online. It's free. You can attend live on July 9 or ...
Back in the day I was told, "You can't talk about money as it relates to medical devices." Leaning in, they whispered the follow up. "Don’t insult the doctor’s integrity. It's not about the money," they winked. "They are in this business to help peop...
What happens after a customer calls in with a question, complaint, or need? If you handle the call, hang up, and move on to the next caller, you're missing a big opportunity, says Sarah Wright, Director of Global Customer Support, Healthcare Informat...
"Hip, hip, hooray! There's a new CPT code! I'm going to get paid!" you gleefully exclaim. "No you're not," health economist Nic Anderson said in this exceptionally valuable $350 consultation. I'm sharing approved, redacted portions of our call (yours...
There are rumours of potential changes to the FDA approval process particularly geared at devices processed through the 510(k) pathway. Will these changes affect reimbursement strategies?If so, how?
Anne-Marie Hall Henriksen
Founder & Innovator at Amazing Hall Branding & Marketing Healthcare Agency
January 2019
Dear Network, I am so lucky to stand in front of a new marketing initiative within my HealthCare Marketing & Branding Agency Amazing Hall, which will be a fantastic adventure and help so many companies. As with all new beginnings you need a littl...
It's seven years since the Supreme Court decided Mayo v. Prometheus, 566 U.S. 66 (2012). My takeaway from a three year-old conversation with Gavin Bogle (below) was "diagnostic devices aren't patentable." Of course, it's more nuanced than that, says ...
