Question
People most often think of marketing research as those check-the-box surveys that crop up on the Internet. But qualitative research, based on a conversation with the respondent rather than a survey aimed at the respondent, can play a major role in va...
Hi, I'm an ex-medical osteopath who has 'invented' a modern-day chamber pot for use in the home by everyone (not just the invalided or elderly).Night-time urination is the biggest cause of sleep disturbance in all adult age ranges.My product encourag...
Second only to "I need a job," the most frequent request I get managing this 145,000-member(!) group is, "My company needs distribution." Last month I went to HIDA ... that's the Health Industry Distributor's Association's annual conference (see http...
So asked a group member. I replied, a smart request is "help me build awareness among decision makers who buy my products and services." And, perhaps, "and end users so they ask their doctors" – but I don't recommend it for medical device companies. ...
Back in the day I was told, "You can't talk about money as it relates to medical devices." Leaning in, they whispered the follow up. "Don’t insult the doctor’s integrity. It's not about the money," they winked. "They are in this business to help peop...
I've admired Todd Hartley's work in medical device sales and marketing for some time. He's a busy guy but we finally worked out a date for a live webinar entitled How to Outperform Your Competition Online. It's free. You can attend live on July 9 or ...
As originally asked by
Nick Spooner
Trusted expert in breakthrough B2B & B2C Ecommerce for distributors and wholesalers
August 2016
Fear not I'm not selling anything, rather I'm looking to validate an idea for the development of an app which leverages information on the web to expose intelligence about who is looking to buy what device(s) and when they are going to buy. At this ...
Does anybody have experience of marketing Class I medical devices into the German market through resellers or agents? The product is MHRA registered and CE marked and my understanding is that product liability covers Europe as long as the product is ...
I was one, love the craft of salesmanship, and believe salespeople can add value, but I've been thinking about whether we really need Medical Device salespeople. Where do you and your team see the greatest value-add stemming from salespeople in this ...
