Question
I have witnessed layoffs up close. In medical device, it seems like R&D is often the last to go. Marketing is first. Why is that? Companies don't value marketing? source: https://www.linkedin.com/groups/78665/78665-6369651633734844420
As originally asked by
As originally asked by
My friend, Mobisante CEO Sailesh Chutani tells this story: "I recently had my annual physical (which I missed the last 4 years). The doctor looked at my age and came up with a list of tests. So I asked what these tests cost. Like 16 million Americans...
How can medical device technology companies ensure market share while meeting customer expectations?
As originally asked by Manasi Patwardhan. Medical technology companies face a challenge. In order to be competitive, they need to develop products with the right balance between quality, function and cost while simultaneously maintaining a focus on t...
As originally asked by
At MDMS a few weeks ago, Mike Sperduti led a spirited talk with medical device CEOs, VPs, and Directors of Marketing about effective inside sales strategies to drive organic growth. The discussion was so compelling, I asked Mike to bring it to the en...
As originally asked by
As originally asked by James Zak. A little known legal fact is that a company can use patented technology of another company or competitor for the purposes of complying with FDA regulations without being liable for patent infringement. It makes no di...
I am undertaking a research project in which I must obtain a continuous blood pressure signal from a specific patient group. I then need to analyse the signal hence it's need to be continuous. I am looking for a more affordable piece of kit than I ha...
