Question
At MDMS a few weeks ago, Mike Sperduti led a spirited talk with medical device CEOs, VPs, and Directors of Marketing about effective inside sales strategies to drive organic growth. The discussion was so compelling, I asked Mike to bring it to the en...
As originally asked by Simon Sikorski, M.D. How effectively do you prove to doctors that your medical device can improve clinical outcomes, make them more efficient... and get them more money? Have you been in a meeting with a doctor and he tells you...
I am undertaking a research project in which I must obtain a continuous blood pressure signal from a specific patient group. I then need to analyse the signal hence it's need to be continuous. I am looking for a more affordable piece of kit than I ha...
... would you take a moment and help a young man in our group who wants to learn how you make some decisions. He asks, 1. How does per-procedure reimbursement work from your perspective? 2. How do you decide reimbursement rates? 3. How do you calcula...
A perennial sales and marketing problem. Here's one way to address it. How Should Content Marketing Impact Your Selling?How Should Content Marketing Impact Your Selling? by Douglas Karr on Marketing Technology Blogsource: https://www.linkedin.com/gro...
This will be interesting for marketers, sales people, and business development group members. Two years back I showed my client 33 screen shots from relevant sites to determine the best direction for his new website. (I made a 12-minute video about t...
As originally asked by Scott Pells. Scott Pells Head of Practice at Carter Schwartz Only 16% of all sales delivered through NHS supply chain in 2010 were from SMEs. This figure rose to 29%* in 2012, so are there really any barriers to entry for small...