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This week, you and I will write the global announcement together.
I’m inviting each of you to leave one comment that shares an insight you have about running a successful medical device business. Whether your expertise lies in design, development, manufacturing, operations, legal, regulatory, quality, marketing, sales, packaging, sterilization – you get the idea – let’s create a resource that no one of us could create alone.
That’s the power of our community.
If we collect enough insights, we can explore publishing our work in some fashion. I’ll start with mine, about medical device marketing.
Your #1 challenge is “producing engaging content.” I see it with my own clients. You may think your prospects are “too busy” to watch your video or read your post. No, they are too busy for things that don’t matter enough to trade their time for the information you are presenting. There are ways to fix this but it requires understanding and answering your customer’s questions at each stage of their decision process. (I’ll be talking more about this at https://MedicalMarcom.com and you’re welcome to subscribe for tips.)
Now you share. Perhaps something you’ve already written or something new. Let us learn from your experience – that’s why we belong to this discussion group!
I look forward to your responses!
Free Webinar: Computational Modeling for Medical Device Development and FDA Certification
Very interesting: The ways engineering simulation helps with FDA certification, predicts device performance in clinical models, and reduces animal testing. Case studies in apnea, thrombosis, bioartificial kidneys.
Tuesday, Sept 19 at 2:00 pm New York time
Make it a great week.
P.S. 10x speaker applications through Sept 29 at https://medgroup.biz/callforspeakers
The responses here focus on design and development of new products, and most people would say that new products are the lifeblood of a successful company. That seems to conflict with the widely reported profile of this industry, which is that the big companies aren’t good at and/or aren’t willing to develop new products, so they acquire them instead of developing them.
If you need new products to be successful, but you can’t develop them, is that really being successful? Or is that just dancing until the music stops?
Establishing a startup company and keeping it going just long enough to take it to acquisition is not what I would consider running a successful device company. More like the alternative. It’s common wisdom that those who succeed at startups are often not cut out to run a company. To the extent this is true, then what it takes to succeed at a startup is quite different from what it takes to succeed at running a company.
In addition, you don’t run a company at the micro level. If it is valuable to do usability testing, verify barcodes, incorporate biocompatibility, etc, you don’t do that at the level of running the company. Instead, you run the company to maximize the likelihood that someone at some level in the company will do that, without your direction or oversight.
Doug Limbach, JD
John (Jack) Czajkowski
Daniel Gussin, MSC
Wade Goolishian, M.D., D.ABA
Roger Cepeda, JD, MBA, RAC
Mark Proulx, CQA, CSSBB, MS-GSD
Warren Cutright DVM
Paul M. Stein
Rainer Moosdorf, MD, PhD, FAHA
BE (Barbara) Alink
Also listen to an interview with me on a podcast just published: http://carolsanfordinstitute.com/regenerative-business-barbara-alink-alinker/
Our success lies with our people – their knowledge, expertise and craftsmanship has stood the test of time.
That’s not to say we shouldn’t innovate – we innovate all of the time, in terms of processes, technology, and efficiencies. We have also innovated in product design via 3D printing but this is still very niche.
D. Ronald Yagoda
As a non-scientific person working knee deep with Medical Devices, I learned I could contribute by standing still where other, more scientifically schooled people would scoot over, thinking it’s common knowledge. Since we work with other non-scientific personnel, it’s best not to assume anything when doing a risk assessment.
BE (Barbara) Alink
Dr. Fatima Sanfourche
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