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As originally asked by Jess Rosenthal.
Many of you require assistance from time to time with the software engineering aspect of new product development. I am a principal with a software engineering firm, and am seeking guidance on how you have located firms like mine in the past – internet searches, trade shows, ads in medical device websites/publications, mailers, cold calls from salespeople, etc.
Your input will be helpful in determining how to best target my firm’s marketing efforts. Thanks!
One way to find good vendors is to seek out those that comply with industry standards and have been audited by a third party to ensure compliance.
For example, below is a link to a company I used to work for:
Good luck to you all!
Diane Whalen, MBA, PMP
David Vogel president of Intertech literally wrote the book on software development for medical devices. See the book “Medical Device Software: Verification and Validation and Compliance” on Amozon.
Check out Intertech at [http://www.inea.com/|leo://plh/http%3A*3*3www%2Einea%2Ecom*3/DDhN?_t=tracking_disc]
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Another point would be that consultants typically do not care much about ISO certification and all that. What potential clients need to know is: Can they do the job? Have they done something similar before? What else could they do? They do not have to (and in my opinion should not) only specialize in med tech. It is good to add fresh blood from the outside. This is why I hired a few aerospace engineers when I was a division manager at a med devices company.
If you have any recommendations on how to make QMED better, we welcome those comments.
Internet searches: Yes, I get >30% of new clients that way. They find my web site. You guys have a very good web site, no scripting, no fluff, just facts. Way to go.
Trade shows, ads, mailers, cold calls: I never believed much in that, neither as a GM nor as a consultant. With one exception, proposals. Occasionally when I see a product where I think a major improvement could be achieved I’ll write a proposal. I often put tens of unbilled hours into one and condense it down to a few pages. Many fizzle but one has brought me the biggest assignment ever (so far).
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