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3 min reading time
Meddevice CEO Rhonda Rhyne was going to be a doctor.
Instead, she attended pharmacy school and by age 31, Rhonda led biotech company Culture Technology.
By 36, she was president at CardioDynamics where she raised $30 million in financing, and later sold the company to Sonosite in 2009 at a 69-percent premium.
Read her “Keys to the Corner Office: Success Strategies for Women by Women” at Amazon http://medgroup.biz/amzn-rhyne
Her counsel for medical device company leaders?
I asked, “Why would an investor give you more than you need? Many group members struggle getting 1x what they need.”
“You almost invariably need more money than you’ve projected… especially if you’re doing clinical trials,” and continued, “I don’t lose credibility if I raised too much… but I do if I have to ask for more.”
Rhonda’s company Prevencio is developing a blood test to detect obstructive coronary artery disease. Widespread adoption of the test would eliminate unnecessary trips to the cath lab. (She estimates 20 to 50 percent of all catherizations are wasteful.)
She taught me more in our hour-long lunch than I can relay here. Would you like to meet her in person?
Rhonda will open our 3rd-annual 10x Medical Device Conference (May, San Diego) as our keynote speaker.
See http://medgroup.biz/Meet-Rhonda for details. Come for her keynote, the opening reception, and Manufacturers Showcase – even if you can’t stay for the whole conference.
Do you agree with Rhonda’s advice?
10x speaker lineup at http://medgroup.biz/10x-speakers
32 speakers including:
Full agenda at http://medgroup.biz/10x-agenda
CALL FOR MEDDEV MANUFACTURERS
The 10x Manufacturers Showcase will feature your medical devices immediately following Rhonda’s keynote speech, during the 2-hour welcome reception.
Each guest will “vote” for the best medical device. The manufacturer with the most votes “wins” and will get to present on-stage on May 6 for 20 minutes (10 min to present; 10 for questions). The session will be recorded and professionally edited.
Would that be of interest for you? See http://www.medgroup.biz/10x-showcase
Make it a great week.
P.S. If you are price-sensitive, register for 10x by October 31 for the lowest price. And if you need to cancel for any reason before February 28, I’ll refund you 100% (no transaction fees). Sound good? http://medicaldeviceevents.com/conference-registration/
Richard M. Satava
Fernando Priego Figueroa
And all are welcome to email me at [email protected] for a copy of the brochure and guest list.
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