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I’m very excited about this one, a free webinar from Elizabeth Brooks entitled “How to Get Past the Value Analysis Committee” at https://medgroup.biz/VAC.
I was with a client with great technology and minimal sales. The doctor/co-founder was lamenting, “We have a solid clinical story, we just can’t seem to get our value across to the financial side of the hospital.”
That’s when I called Beth at Decision Driver Analytics. After we talked I said, “Beth, you’ve got to share this with the group.”
On October 24, Beth will tell us how to measure value from a hospital’s perspective.
She told me, “In general, what works for VACs, works for payers too. VACs and payers are your customers so give them what they want and need. It’s doable if you’re smart about it.”
“How do we provide evidence of combined clinical and economic at launch” is one of the questions she gets most often. Beth will share:
Whether you’re new at selling into hospitals or an old pro, I’m sure Beth will teach you something new on the 24th.
Join us at https://medgroup.biz/VAC and don’t worry if you can’t make the live event. We’ll record the call and make it available for all who register.
By the way, Beth is also doing a two-hour workshop in New Jersey with me on April 3. See https://medgroup.biz/10x for details and check out the other seven workshops we’ve confirmed as part of MDTX, the new Medical Device Technology Exchange.
For my birthday this week, would you click https://www.medgroup.biz/MDG and follow? Thanks!
I found this article, http://www.medscape.com/viewarticle/844740, but am still unclear. Would you tell us more in the context of today’s post? Thanks for the conversation.
What is the “value/cost” to the hospital of a human life?
AKA, How will mortality rate reductions be addressed in a budgetary analysis model? If a technology does not have a solid budgetary argument, but is shown to save lives, is this something that will offset the costs for the VAC? When a discussion is largely about dollars and cents, how does human life factor into the equation?
Beluh Mabasa Ginting
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