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As originally asked by Joerg Heise.
There is no doubt that China will be one of the key growth geographies for international medical device companies. Public and private investments, lifestyle shifts and demographic changes will drive demand and already result in double digit growth rates which I believe will accelerate further.
Many international companies are now trying to enter the market. But only those that offer a true value proposition have a chance to succeed. That value proposition should be one that cannot easily be imitated by other market players but also one that is perceived to be innovative by the customer (hospitals or patients) which means that an actual problem has to be addressed.
I have my own thoughts on what those may be but I would like to know what you think.
On which medical device product categories should companies focus on when launching in China?
I hope for some good discussion and insight.
China is a big country and every region has different life style. So there are some special medical requirements for some places, Which GE, SIEMENS, or Philips have still not focused on. So far as I know, most of their products are more or less the same and compete in the similar fields.
The above is just one scenario. In fact, there are many products you could develop according to Chinese life style. To think about it, you could own the whole Chinese market. 🙂
Speaking of brides, it is true. But if your products have outstanding functions than those from other companies, who needs brides.
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