🔥 Find me at MedicalDevicesGroup.net 🔥
8 min reading time
There’s a catchphrase on “The West Wing” television show that captures our experience building a community on LinkedIn.
“I serve at the pleasure of the President.”
In a similar fashion I, Joe Hage, serve at the pleasure of LinkedIn.
If I choose to play in their sandbox, I have to abide by LinkedIn’s ever-changing rules, even when the rules hurt the community we’ve built.
The October 2015 changes really hurt groups like ours. Read on for the ways I chose to protect our community from the impact of these ill-conceived changes.
With this change every member could post spam anytime.
Workaround 1: I put all 350,000 members on moderation. The unfortunate side effect is nothing (including comments to discussions) gets published until I personally approve it. But at least we’ll stay spam free, which is far more important than timeliness.
Workaround 3: We can rely more on this MedicalDevicesGroup.net site as a means to communicate.
Can we persuade LinkedIn to change the group rules?
History says no. But if “their research shows” these changes were bad, they may revert.
I still want to post to the group. What can I post that you’ll publish?
Note how that example:
Remember, it all rides on the strength of the subject line, which LinkedIn may share in group digest, so it has to make sense on its own. Does your subject line intrigue and clearly communicate the topic?
Why don’t you build something outside of LinkedIn?
I am building a duplicate site here so if LinkedIn goes completely off the rails, we’ll still have something left.
Group Objective and New Group Rules
The Medical Devices Group is the world’s largest medical device community and the industry’s only spam-free, curated forum for intelligent conversations with medical device thought leaders.
USE OF GROUP CONSTITUTES YOUR ACCEPTANCE OF THESE RULES. THE GROUP IS INTENDED FOR THE GENERAL PUBLIC AND IS NOT AN APPROPRIATE FORUM FOR ANY SOLICITATION OF INVESTMENTS. OFFENDERS WILL BE BANNED WITHOUT NOTICE.
We promote continuous education through timely discussion, professional networking, and social interaction.
Use the group to build your personal and corporate brands. We encourage you to visit our complementary MedicalDevicesGroup.net site where we share video, event listings, and other functionality LinkedIn does not presently support.
We delete discussions which, IN OUR SOLE DISCRETION,
1. Do not invite debate and expert contributions.
Bad: The New York Times on the medical device tax [Link]
Note: Whenever possible, avoid links to your website, blog, or related. These are typically too self-promotional.
As readers: Some JOBS postings are actual jobs inviting an application; some are not. Expect self-promotion and spam. You do have a weapon, however. You can “flag” posts as inappropriate. If managers agree, the post will be removed and we may block the contributor from the group.
Inappropriate posts and comments are:
Group managers are allowed to post links to white papers, audio/video recordings, events, surveys, affiliated social networking groups, products, services, and related resources anywhere in the group AT OUR SOLE DISCRETION.
If you wish to contest our decision, you may send an email to group owner Joe Hage at JHage@MedicalDevicesGroup.net.
For reference, here’s a link to the old group rules.
Yes, we will now be exposed to more thoughtless and “not on point” postings. Anyone who spends time on social media deals with that every day. While it may be an inconvenience and a bit less efficient on the LinkedIn site, most of us have learned to scroll past the things we don’t want or need to read.
I did want to thank you for your efforts at organizing this, Joe. It’s a very interesting group – I learn a lot!
Thank you for the summary. We are a software provider to medical device companies and used the “promotions” ta to invite people to webinars on regulatory compliance. I don’t want to be seen as a spammer and didn’t want to annoy people with self promotion of our company to the many that don’t want to see such stuff in this LinkedIn group. So this leaves companies like ours, who want to reach out to Medical Device Companies, but not drive them crazy with no area in this Group to do so. Such a shame that LinkedIn is not taking its users views into consideration – in the same way s they still allow anonymous viewing of profiles……
P.S. I had to switch from Chrome to Firefox to leave a reply. Otherwise I would have had to make a new comment.
Dhun Health Guard systems
Truth be told, Linkedin is a lousy discussion avenue whose primary asset is that (a) most businesses don’t block the LinkedIn domain (b) the digest of activity is a very helpful way for smart users to create content that becomes almost like an email newsletter – but with far less hassle..…see more
C. Angelique Steccato
Jim Streifel, MBA √
Marked as spam