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If you could earn a 16 times return on your investment, would you? Of course you would! When my new friend Lee Robinson, a purchasing consultant with @LimeAssociates, told me that’s a “typical” return for his clients, I knew I had to share it with yo...
You know, maybe the ones sticking American industry with the 2.3-percent medical device tax are our own members. Take Abbott and Johnson & Johnson, for example. As http://medgroup.biz/tax-havens reported, "Abbott and Johnson & Johnson are among the U...
If you haven't attended a Frost & Sullivan event, consider it. I met Venkat Rajan at this year's Medical Devices MindXchange. Venkat oversees Frost's MedTech analyst team in the U.S. and looks at competitive factors and issues impacting the marke...
Now, don’t get me wrong. Medical device public relations expert Beverly Millson does not think PR is useless for medical device companies. In most cases. Beverly has done outstanding work for her clients Össur and Ekso Bionics. In our discussion, Bev...
Poor Yash Khanna. Or, I should say, $3,000 poorer Yash Khanna. Dr. Khanna wanted you to attend his "Polymers & Plastics in Medical Applications" conference in Las Vegas on Feb. 29. And don't get me wrong, I know Yash. It was a high-quality event,...
I’m assuming you have a smartphone. And I’m assuming it has a video camera. How often do you use your phone’s video recorder to promote your business? Here are three promotional ideas you can use right away. 1. Record a Subject Matter Expert. I was s...
I was one, love the craft of salesmanship, and believe salespeople can add value, but I've been thinking about whether we really need Medical Device salespeople. Where do you and your team see the greatest value-add stemming from salespeople in this ...
I don't mind admitting it. I thought a stent was a stent. #MedDevice guest Sean Morris, the CEO of Veniti Medical, pioneers in the venous disease space, taught me something new. Today, there is no such thing as a dedicated stent for veins! Well, not ...
There is a humorous article, "Insurance Company Frustrated By Another Cancer Patient" on "The Onion," a satirical fake news site. (Warning: The article contains profane language at http://bit.ly/insr-cancer.) An excerpt: Frustrated executives from th...
When he discovered his daughter was sick, Derek Streat took the Internet. It was difficult compiling relevant data. What information was reliable? What was not? Now Derek is ready to wage war on behalf of all patients in a similar situation. Derek sa...
