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I’m assuming you have a smartphone. And I’m assuming it has a video camera.
How often do you use your phone’s video recorder to promote your business?
Here are three promotional ideas you can use right away.
1. Record a Subject Matter Expert. I was sitting with Michael Paquin, Fellow of the Health Information Management System Society, or HIMSS. The founder and former president of Midmark, Michael helps medical device companies integrate with electronic medical record and health information systems. I asked him how physicians can get their share of Meaningful Use dollars and video-recorded his answer.
I posted it on my site. It reinforced my relationship with Michael, added value for my subscribers, and brought him inbound traffic and leads.
I also shared it with small-practice consultant, speaker, and author Mary Pat Whaley. She posted the video on her Manage My Practice site. It mentioned my name, had a link to my site, and opened her followers to my company.
2. Capture a Testimonial. As Cialdini writes, social proof is one of the most powerful motivators. Record a customer testimonial (as I did here) and post it on your site, Facebook, Twitter, YouTube, and LinkedIn. Have it transcribed and ask if they’ll endorse your LinkedIn profile as well.
3. Record What You See. If you’re on a field visit or customer call, ask if you can take some video of their equipment. You can share it back home with your colleagues who don’t get out into the field as often. It will help them better relate to your daily challenges.
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