Medical Devices Group

  • Community
  • Webinars
  • Jobs
  • Events
  • Contact
  • Go Premium
« Back to Previous Page
Joe Hage
🔥 Find me at MedicalDevicesGroup.net 🔥
March 2012
Pick up the phone!
2 min reading time

I’m assuming you have a smartphone. And I’m assuming it has a video camera.

How often do you use your phone’s video recorder to promote your business?

Here are three promotional ideas you can use right away.

1. Record a Subject Matter Expert. I was sitting with Michael Paquin, Fellow of the Health Information Management System Society, or HIMSS. The founder and former president of Midmark, Michael helps medical device companies integrate with electronic medical record and health information systems. I asked him how physicians can get their share of Meaningful Use dollars and video-recorded his answer.

I posted it on my site. It reinforced my relationship with Michael, added value for my subscribers, and brought him inbound traffic and leads.

I also shared it with small-practice consultant, speaker, and author Mary Pat Whaley. She posted the video on her Manage My Practice site. It mentioned my name, had a link to my site, and opened her followers to my company.

2. Capture a Testimonial. As Cialdini writes, social proof is one of the most powerful motivators. Record a customer testimonial (as I did here) and post it on your site, Facebook, Twitter, YouTube, and LinkedIn. Have it transcribed and ask if they’ll endorse your LinkedIn profile as well.

3. Record What You See. If you’re on a field visit or customer call, ask if you can take some video of their equipment. You can share it back home with your colleagues who don’t get out into the field as often. It will help them better relate to your daily challenges.


Victor
victor.mendez.lpz@gmail.com
The second point is prohibed in Spain, you can´t used testomonies from customers, but I think that I could use scientific papers

Marked as spam
Posted by Joe Hage
Asked on March 6, 2012 1:09 am
68 views
  • Follow
  • Unfollow
  • Report spam

Meet your next client here. Join our medical devices group community.

« Back to Previous Page

Please log in to post questions.

  • Go to WP login page

Stay connected with us.

By signing up you are agreeing to our Privacy Policy.

Categories

  • Capital/Investment
    • Business Model
    • Funding
  • Careers
  • Design/Devel
    • Design
    • Development
    • Human Factors
    • Labeling
    • Material Selection
    • R&D
    • Trials and Post-Market
  • Featured
  • Industry
    • Announcements
    • Device Tax
    • Hospital and Health Care
    • Innovation
    • Medtech
  • LinkedIn, etc.
  • Markets
    • Africa
    • Americas
    • Asia
    • Australia
    • Europe
  • Regulating
    • CE Marking
    • EU
    • FDA
    • FDA/EU etc.
    • Notified Bodies
    • Quality
    • Regulatory
  • Selling
    • Distribution
    • Intellectual Property
    • Marketing/Sales
    • Reimbursement
  • Worth bookmarking!
Feature your job here.
logo

Companion to LinkedIn's 350,000 member community

  • Contact
  • Medical Device Marketing
  • In Memoriam
  • Medical Device Conference

The Medical Devices Group   |   Copyright © Terms, Conditions & Privacy

Medical Devices Group
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.