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8 min reading time
Editor’s Note: This post was written before LinkedIn’s October 2015 group rule changes.
From time to time, a Medical Devices Group member asks why his or her discussion wasn’t published.
With this post, I answer the most common questions.
But first, if you’re unfamiliar with our group objective and rules, please read them. These may explain things and LinkedIn doesn’t make it easy to find them.)
Click to read these two posts. The flowers one is me being nice.
The other is me, completely fed up.
They will explain a lot.
Why wasn’t my post published?
Mine followed all the rules but still wasn’t published.
In a few cases, I’ve helped members rewrite posts so they will be more successful in generating engagement and comments.
I submitted my post and it didn’t show up. I don’t understand why.
My post has been in moderation for way longer than a week. What gives?
• It’s relevant but it includes a link in the body of the piece, which takes members off site. (LinkedIn only records “likes” and “comments” so unliked/uncommented pieces look ignored.) I may be saving it as inspiration for another post someday.
• It’s not great but I didn’t want to outright delete it. I might publish it on a slow news day or over the weekend when readership is lower.
• It competes with something I have planned for the editorial calendar. I plan to send you a link to it when it’s published so you can comment there.
I’ve seen exceptions to the rules so why did you exclude my post?
• The rule “must invite discussion and debate” is rarely broken because, without likes and comments, the post looks ignored.
• The rule “you must have a photo” is very rarely broken, and then, only for extremely valid questions. The rule “you can’t show a company logo” has never been broken.
• The rule “no outside links” is complex. I don’t publish “social sharing” posts where you simply want to amplify something written elsewhere. I’m more lenient if you write a commentary about the link. Also, I get so many posts with links. If the link is high quality, I sometimes publish it.
My Subject Line Battle with LinkedIn
LinkedIn Seriously Hurts Engagement
I have no control over what they select as the subject line, which is a big problem because members don’t know about the LinkedIn algorithm.
They only care about getting “good” emails and not getting “spam” emails. They don’t care how it was generated.
The worse the perceived spam, the more unsubscribes and the lower engagement. And consider this: I already bear the weight of every other group on LinkedIn, very few of which are actively moderated, and send out shit all the time.
Recently this subject lines went out to the members I’m trying to protect:
It was in the Jobs tab and certainly not a “Trending Discussion.” So was this one:
And this one, from the Promotions tab, was the most offensive:
I try to outsmart the algorithm, which seems to change all the time.
Pushing content to Promotions or Jobs is no longer harmless. We saw with “medical tub or cups” anything I publish could show up. So I can no longer publish any content with any “bad” subject line. It might go out to 200,000+ people.
Trying to Highlight the Best Content
If the discussion gets comments, it’s far more likely to be tomorrow’s subject line. But if something else I published gets more comments, it may become the subject line, even if it doesn’t “deserve” the attention of 200,000 readers.
Joey Gets Scolded
Members routinely scold me over what gets published. It’s hard to please a quarter-million people.
These two complaints will help you understand my journey.
My discussions ???
The comment above inspired this blog post. The reader was satisfied with the response.
Discussion lost in promotions? Why attempt to get involved?
I invested 30 minutes and replied via email, as follows:
[Name withheld], thank you sincerely for writing me.
Please understand I view hundreds of posts each week and often make quick decisions about what goes where.
Guessing here, this is what I probably saw in the moderation queue without opening it further. [Removed here to keep her anonymous.]
And I reflected on the most important group rule, now with a new wrinkle LinkedIn’s algorithm has thrown at me.
In balance, your post didn’t meet the criteria. I empathize with what you’ve written and if you decide “it’s not worth it; Joe’s decisions are arbitrary” (or worse), I would understand. I do, hope, however, you’ll appreciate the honest answer I’m giving you. I’m trying to make the group experience as worthwhile as I can. It’s a moving target and I don’t always get it right.
Having said this, in cases like yours, when I know the member and know she cares about the community and wants to contribute, I’m happy to work with that person to craft something that can work for both of us.
For example, if this works for you, I would have definitely published this. (And I rewrote it.)
I hope you like my response. You’re a valuable member of our community and I hope you stay.
Best regards, Joe
Thank you for reading this far. I hope this blog post clears things up. The group rules follow for your reference.
Group Objective and Group Rules
The Medical Devices Group is the world’s largest medical device community and the industry’s only spam-free, curated forum for intelligent conversations with medical device thought leaders.
We promote continuous education through timely discussion, professional networking, and social interaction.
Use the group to build your personal and corporate brands. We encourage you to visit our complementary MedicalDevicesGroup.net site where we share video, event listings, and other functionality LinkedIn does not presently support.
We accept only discussions which, IN OUR SOLE DISCRETION,
1. Invite debate and expert contributions.
2. Would be meaningful to the busy medical device executive.
3. Is posted by a person (not a company) with a photograph (not a logo).
4. Is self-contained. That is, you don’t need to click on a link to understand it. You can, however, include a link as background or support for your position or question. For example,
Bad: The New York Times on the medical device tax [Link]
Note: Whenever possible, avoid links to your website, blog, or related. These are typically too self-promotional.
As contributors, you succeed when you use good judgment. If you abuse the system (post inappropriate material, post too frequently, etcetera), you risk being banned from the group and all your prior contributions deleted.
As readers: Some JOBS and PROMOTIONS are helpful; some are not. Expect self-promotion and spam. You do have a weapon, however. You can “flag” posts as inappropriate. If managers agree, the post will be removed and we may block the contributor from the group.
Inappropriate posts and comments are:
Group managers are allowed to post links to white papers, audio/video recordings, events, surveys, affiliated social networking groups, products, services, and related resources anywhere in the group AT OUR SOLE DISCRETION.
If you wish to contest our decision, you may send an email to group owner Joe Hage at [email protected]
Medical Devices Group Owner Joe Hage at [email protected]
Reviewed and Renewed: December 25, 2014
Marked as spam
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