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Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
July 2018
The Medical Devices Group will be DESTROYED
10 min reading time

LinkedIn will destroy this group once and for all.

IF YOU VALUE THIS GROUP,
even a little,
you need to act today
and join my mailing list.
Please visit this address now:
https://medgroup.biz/MDG-SITE.

IT MAY BE THE ONLY WAY I CAN TALK WITH YOU IN THE FUTURE.

+++

WHAT THE F**K?
I gave up explaining LinkedIn long ago. Read https://medgroup.biz/beat.

+++

NO MORE ANNOUNCEMENTS
Group Announcements โ€“ like this one โ€“ are going away. If you want a weekly MDG email, you have to join the https://medgroup.biz/MDG-SITE mailing list.

If the link fails today due to traffic, please try again.

+++

SPAM WINS
Moderation is going away. It will be a free-for-all. Everyone can post anything to anywhere.

Did you know you can pay someone to spam LinkedIn?

You can.

And we’re f**ked.

+++

WHICH IS WORSE?
(a) Losing the ability to write you.
(b) Losing the ability to protect you from spam.

Either way, the Medical Devices Group Will Be Destroyed.

+++

TIME TO GIVE UP?
Fuck that.

You and I have spent too much time building this community.

+++

HERE’S THE PLAN

1) Join https://medgroup.biz/MDG-SITE so we can still talk.

2) I just set aside $10,000 to completely update https://MedicalDevicesGroup.net. “Nice to do” just became “must do.”

3) Our in-person 10x meetings just became more important. For now, I will host three of them.
โ€“ 10x for ENGINEERS (this October) at https://medgroup.biz/10x
โ€“ 10x for SALES and MARKETING (January, probably Orlando)
โ€“ The 10x Medical Device Conference (May, San Diego)

4) I just set aside another $1,000 to completely update https://MedicalDeviceEvents.com. It will support 10x events and have a true Medical Device Events calendar that features every single live medical device event I discover. Bookmark it. Request a brochure to get on that mailing list too.

+++

I’m out of space.

If you want to help, my email is [email protected]

โ˜น๏ธ Sad day for us. โ˜น๏ธ

โ€“ Joe

Please visit https://medgroup.biz/MDG-SITE now.


Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
Derek, by the time you remove and block them, they have already published, and the LinkedIn algorithm may have sent out a “Daily” or “Weekly” email under our name, tarnishing our brand, and wasting members’ time.

Plus, in those rare occasions when members actually do click on spam and the discussion is deleted, that also makes for a bad customer experience.

This cop-and-robbers game is no way to treat your customers. Surely you agree.

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
So I’m introducing a change in behavior, and the “lowest common denominator member,” the one who clicked on the “join” button eight years ago and has ignored us since, that person is lost to time and space. S/he is unreachable. In some cases, even deceased!

In the 6ยฝ years I’ve led the group, somewhere between 60 and 70 thousand people have willingly shared their contact information with me. And as impressive as that number is, it’s but a sixth of the size of this community.

And that took 2,732 days to accomplish. There’s no way I’ll encourage another 60 thousand to take that action before the “Medical Devices Group ON LINKEDIN” is a fraction of its present self.

But for those who care enough, maybe they’ll come over. And we can continue a vibrant Medical Devices Group, unencumbered by the random workings of a capricious landlord.

So.

That’s my thinking. โœ’๏ธ

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
โ€“ https://MedicalDevicesGroup.net, the companion site to this group;
โ€“ https://MedicalDeviceEvents.com, home to the 10x family of events;
โ€“ various social outlets like my LinkedIn feed, Facebook, Twitter, etc.

So item three there, “This LinkedIn community, each Tuesday morning,” is one of my venues. It will continue to do so until LinkedIn shuts groups or decides to “evict me,” or remove me from their platform.

To be clear, I don’t expect these draconian measures, but recognize this is their platform and they can do whatever they like. As a paying subscriber or no, they can “No Shirt, No Service” me (or you) any time they like and without notice.

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
Julie, thanks for pushing me to write such a complete answer. I repurposed it at https://medgroup.biz/whats-happening-and-why. It’s saving me a ton of time answering the same question from group members, group owners, and anyone following the LinkedIn ecosystem.

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
Thank you, Chen. I wrote it as an article too at https://medgroup.biz/destroyed. You should be able to share that.

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
Julie, I’ll try again, after which you can call me if you like. (You have my number, yes?) The following is an unfiltered stream of my true thoughts.

The “Joe Hage brand,” to me, conveys these values:
โ€ข Open, transparent, sometimes pointed to cut through euphemistic clutter; and fiercely against vanilla communication that attempts to appease everyone.
โ€ข A friend to the medical device community. If I can help a member of the community without undue strain on my limited resources, I will. Doesn’t matter if I make money doing so. It’s good karma and that’s enough.
โ€ข The primary outlets where I share my online persona are these:
โ€“ https://MedicalMarcom.com, my medical device marketing business;
โ€“ https://medicalmarcom.com/the-journey/, my weekly letter to friends;
โ€“ This LinkedIn community, each Tuesday morning;

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
Derek, I had this private message exchange with a group member, verbatim.

๐—ฃ๐—น๐—ฒ๐—ฎ๐˜€๐—ฒ ๐—น๐—ฒ๐—ฎ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฐ๐—ฎ๐—น ๐——๐—ฒ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ
Rose, I am tired of your spam. Please leave the group or, at a minimum, stop sending discussion topics to me. I will never publish them.
โ€“ Joe Hage

… and she replied,

Dear Sir,
Sorry for the inconvenience caused to you.

But would like to inform you that these are auto generated messages and we are not sending it intentionally.

We will investigate and make sure you will not receive such messages.
sorry for the inconvenience caused.

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
No, Julie. I am saying it looks as though LinkedIn will no longer be a hospitable platform on which to nurture our community so I’m inviting those who want to stay involved to join the tens of thousands who have already registered at https://MedicalDevicesGroup.net.

I built that site back in 2012 (now in desperate need of a facelift) as a way to support this group with webinars, blogs, videos, and other social tools LinkedIn never made available to Groups.

My new approach will put the https://MedicalDevicesGroup.net site at the center of the community, giving less attention to the LinkedIn platform which has steadily stripped away management tools since (ironically) my birthday, October 14, 2015.

What I learned earlier today (at 2:30 a.m.; I couldn’t sleep) was the final straw.

Without the ability to protect you from spam, I believe the value erodes quickly. So I’m building where I can control the product. Not the other way around.

We (you, me, engaged commenters, and readers all).

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
And those are the ones, moving forward, to whom I will devote my attention.

Now, what about everyone who joined this group and does not take that action. Should I never speak with them again?

No, I don’t think so. But I’m clearly stating THIS experience won’t reflect my true brand values the way THAT experience will.

By telling everyone, “Look, these are my constraints, so please forgive my relative lack of communication and potential for rampant spam,” those who:
(a) never got the message; or,
(b) didn’t value the group enough to take the https://medgroup.biz/MDG-SITE step; or,
(c) just pushed “Join Group” one day in 2013 and long forgot about it and never got my emails, that “covers my brand” ๐˜ข๐˜ฅ๐˜ฆ๐˜ฒ๐˜ถ๐˜ข๐˜ต๐˜ฆ๐˜ญ๐˜บ ๐˜ฆ๐˜ฏ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ that I continue to support it.

So, my alarmist announcement entitled,
“๐—ง๐—ต๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฐ๐—ฎ๐—น ๐——๐—ฒ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ฒ ๐——๐—˜๐—ฆ๐—ง๐—ฅ๐—ข๐—ฌ๐—˜๐——,” might more accurately be entitled.

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
๐—ง๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ฎ ๐—ฝ๐—ผ๐—ถ๐—ป๐˜ about how woeful LinkedIn’s communication tools are, I stopped my last comment where LinkedIn told me to.

“It” decided, when I hit my 990th character in my reply to you, I was done.

And that bold I used above? I had to go to a third-party app called yaytext.com to even do ๐˜ต๐˜ฉ๐˜ข๐˜ต! (Italics, also courtesy of yaytext.)

Why these arbitrary restrictions?

So, to finish my mid-sentence point from my comment above,

We (you, me, engaged commentators, and readers alike) have invested too much time and energy to let this unsearchable trove of solid, helpful, information just go away.

It’s worth fighting for. And as the leader of the group, I’m going to fight that battle for whomever chooses to follow. To the rest, I bid a sad farewell. It’s time we moved our online community to a safer neighborhood.

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
“๐—ง๐—ต๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฐ๐—ฎ๐—น ๐——๐—ฒ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ ๐™ค๐™ฃ ๐™‡๐™ž๐™ฃ๐™ ๐™š๐™™๐™„๐™ฃ ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ฒ ๐——๐—˜๐—ฆ๐—ง๐—ฅ๐—ข๐—ฌ๐—˜๐——” because there’s nothing “the Joe Hage brand” can do to maintain its current value proposition: “The world’s largest medical device community and the industry’s only spam-free, curated forum for intelligent conversations with medical device thought leaders.”

It ๐˜ธ๐˜ฐ๐˜ฏ’๐˜ต be spam-free any longer.

It ๐˜ฎ๐˜ข๐˜บ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ฐ๐˜ฐ๐˜ญ๐˜ด ๐˜ฏ๐˜ฆ๐˜ค๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜ณ๐˜บ to curate intelligent conversations with medical device thought leaders.

But that doesn’t mean I’m just going to give up, and it doesn’t mean I’m willing to abandon one of Joe Hage’s sub-brands, “The Medical Devices Group.”

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
Sorry there, Wade. You went and asked a question that ascribed “logic” to a LinkedIn decision. Here’s my synopsis. Read as little/much as you have the stomach for:
โ€ข https://medgroup.biz/beat
โ€ข https://medgroup.biz/destroyed
โ€ข https://medgroup.biz/whats-happening-and-whyโ€ฆsee more

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
If the private messages I’ve received in the past 24 hours alone are an indication, I succeeded here beyond my dreams.

We did create a medical device community worth something. It is meaningful to subscribers, some of whom thank me for giving them a window into the medical device industry they otherwise would miss.

+++

Inviting subscribers to take an extra step (give me your contact information at https://medgroup.biz/MDG-SITE) is a commitment ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ข๐˜ซ๐˜ฐ๐˜ณ๐˜ช๐˜ต๐˜บ won’t make.

And I get it. It’s easier to just get “whatever I get from LinkedIn” because I’m already a member there. I come to LinkedIn for other reasons, not just the Medical Devices Group.

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
I deeply believe the changes they are making will hamper my ability to lead this community in the manner in which I (and to some more ambiguous sense) subscribers have become accustomed.

I used to have 4,000 characters in which to communicate a cogent thought each Tuesday morning. Now it’s 1,959. I heard it may decrease to 1,300 including subject line. * For reference, I already spent 1,833 characters up until the asterisk here.

Now I’ve learned this weekly privilege, to communicate with the group, will go away.

I seek a workaround. I already use https://medgroup.biz/drip as my email provider and know how to send weekly communications completely under my control. And I like the freedom.

If I had my way, I’d be able to use Drip to communicate with this community. But that would require members to give me that privilege, which is what my https://medgroup.biz/MDG-SITE link requests.

Those who share their information there are explicitly telling me, “Yes, I value this community.”

Joe Hage
๐Ÿ”ฅ Find me at MedicalDevicesGroup.net ๐Ÿ”ฅ
It’s for real, Del Fredricks. You’re welcome to share your contact information if you like. If not, that’s also okay.

Jason Shryock, you’re right. It wasn’t. It was 3 a.m. and โ€“ let’s just say โ€“ my already low filter was even lower upon learning this development. Plus LinkedIn doesn’t let you edit. ยฏ\_(ใƒ„)_/ยฏ

Julie Omohundro
Principal Consultant at Class Three, LLC
I’m having trouble figuring out what is going on. For example…

If you have concluded that unmoderated Group spam will soon be tarnishing your brand, why are you remaining as administrator, rather than disassociating yourself from the tarnished Group? If you are remaining as administrator, why are you bidding Group members a sad farewell?

Was this post inspired by a notification from LinkedIn that Group owners will no longer be able to send out announcements or moderate postings for spam? Or are you saying that you have decided to stop posting weekly announcements to the Group, and to stop moderating it for spam posts, but that you will continue as administrator and leave the Group open?

Julie Omohundro
Principal Consultant at Class Three, LLC
Are you saying you are planning to step down as the Administrator and/or close this Group?

Rex Urschler
Payer Health Services & Solutions at Samsung Electronics America
What is LinkedIn taking down the group?

Derek White
Innovative Manager in Strategy, Operations, Purchasing, Project Management, International MBA, MSC in Innovation.
Joe, just remove and block them (or have they stopped group managers from doing that?)

Derek White
Innovative Manager in Strategy, Operations, Purchasing, Project Management, International MBA, MSC in Innovation.
Joe, Iโ€™d be happy to help moderate. I have learned a lot from this group over the years and am happy to help. I look forward to moderating and if you are leaving, I can take the reins.

Like many in this group, we do not blame you or have any negative feelings towards your โ€œbrandโ€ as a result of LinkedIn policies or (poor) interface.

Patrick CrookStatus
Consultant and Lead Auditor (Medical Devices & IVDs – CE Mark and CMDCAS)
Hi Joe,
See my comments as identical to Anil’s

Chen Sirkis
Owner & Chief Communicator at CadenSee – Let’s Talk Medical
Done! Wherever you go, I follow. Any idea why I cannot share this?

David Snyder
CyberSecurity; Healthcare; Blockchain; Internet of Things; New Products; Program Management
Joe, perhaps the revised LinkedIn Group will be useful to carry on as a way for new people to find your moderated group?

Dave Sheppard
Global M&A, OutSourced B,D&L Leader for SME (Small and Medium Enterprises) & Emerging Technology Healthcare Companies
Hang in there Joe Hage – you have more friends than you know! We’re here for the long haul – whatever the format! Cheers – Dave Sheppard, CMAA

Mark C Adams
Medical Device Leader/Executive
I connected on the link you provided

ELLIE HU
MEDICAL REPRESENTATIVE * OsteoArthritis Pain Relief Protocol * PRP & Stem Cells * ANS+ & Neuro Diagnostic Solutions
I just joined your mailing list Joe! I also send you a message. Thank you so much!

Leonard Neatu, MD, EMBA
Entrepreneur/ Independent Researcher/ Inventor
Thatโ€™s very unfortunate Joe, but I learned long ago that we live in a deterministic universe, that always conspire for a higher good. Most likely, something better will come out of this.

Derek White
Innovative Manager in Strategy, Operations, Purchasing, Project Management, International MBA, MSC in Innovation.
Joe, I manage a relatively large group (45K) and donโ€™t have the same concerns that you do about spamming and moderation. The LinkedIn filters are so good now that I only have a handful of posts to moderate each day. The key is blocking and removing members as soon as they spam. I also do a quick screen of new members to remove the Indian โ€œresearch reportโ€ peddlers

Ken Ishiguro
Senior EE at Advanced Sterilization Products division of Johnson & Johnson
Hmmm, the apology itself is a good DNA match to spam!!

David V. Reynolds
SidneyEMS Community Coordinator at Sidney Emergency Medical Services
Destroying this makes no sense!

Vignesh B
Senior Project Engineer at UL India Pvt Ltd
Don’t destroy this group

Jason Shryock
Business Development Professional
While I do find the group extremely useful and I would hate to see it disappear, was it really necessary to drop F bombs all over your post?

BHARAT GOKAL
Owner, COMEX CORPORATION
whoever wants to destroy a progressive group and i request this group to remain alive and keep educating all members only on advances in medical devices and changes in laws world wide on this subject only

Wade Nelson
Research and Development — Principal Engineer at ZOLL Circulation
Wondering what the deal is with the big headline. What is LinkedIn deciding factor to destroy this group, and groups as we know them.

Bradley Persson
Senior Label Design Engineer at Intuitive Surgical / Advantage
Bummer!

Dov Kivel
Medical Devices-Non invasive Glucose Measurement and other applications of Bio-Impedance
All this looks strange

Niel Leon
Laser Safety Officer/ / Safety Advocate / Senior Staff Engineer at Johns Hopkins University
I belong to both LI and FB. LI for professional contacts. FB for personal contacts. Few are in both. Niel

Mike Borrello
Principal Controls Engineer at Philips Healthcare
What do you all expect? Acquired by Microsoft. The death knell.

Dipl.-Ing. EUR-ING Detlef G. Reddig
Senior Project Manager / Entrepreneurship at AfroLiving for Africa, focus: Kenya, Tanzania,Middle East, ..
Destroying this group brings NO value.The Blessing of the Lord makes rich and adds no sorrow with it.

Del Fredricks
R&D Systems Engineer at Smiths Medical
Is this for real or a phish to hack LinkedIn accounts?

Marked as spam
Posted by Joe Hage
Asked on July 17, 2018 8:27 am
124 views
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