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3 min reading time
HealthLink Dimensions asked 787 physicians and nurse practitioners what information they want to receive from you.
This is what they said: http://medgroup.biz/what-docs-want
In the report you will discover:
This free download http://medgroup.biz/what-docs-want is for everyone in medical device marketing, sales, and business development.
For today’s discussion, given their changing role in decision making, how much weight do you give to direct communication with physicians and nurse practitioners?
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If the survey was limited to US licensed MDs, PAs, and NPs, this would be 50-100% of these three populations, which is a great reach. However, the response rate was only 787 out 670,655, or 0.1%. Very low response rates are commonly seen in surveys distributed via email to individuals who have not previously indicated an interest in participating in the survey and who will not be compensated for their participation.
From a sales and marketing perspective, I was wondering if all types of medical specialties are likely to want the same thing when it comes to marketing communications. Have you dealt with multiple medical specialties?
I was also pondering this survey in the context of an earlier Group discussion about the extent to which the practitioners have influence on purchasing decisions. Do you think there are other/new audiences that it might be useful to survey in addition to practitioners?
Many such surveys report data obtained from “convenience samples,” meaning that they surveyed people conveniently available to be surveyed, rather than identifying a target population and randomly sampling it. The results of a convenience sample survey provide a profile of those who responded to the survey, but are often not representative of, nor generalizable to, a larger population, eg, “doctors.”
Stephanie Bull, CTSM
Stephanie Bull, CTSM
Wendy O’Donovan Phillips
Renita E. Smith
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