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I called best-selling author Terry Grossman, M.D. (Baby Boomer’s Guide to Living Forever) last week because we’re both speaking at BRINK 2015 on June 5.
See http://medgroup.biz/BRINK2015 to join us in Palm Springs, California. (It’s very reasonably priced.)
Terry told me about his health and wellness evaluations, emphasis on carotid artery ultrasounds, and his Program for Optimal Wellness. From his site:
The US is 45th for average life expectancy. Cardiovascular disease and cancer are our two leading causes of death and together are responsible for more than half of all deaths. If we could significantly reduce the impact of just these two conditions, it is very likely that a dramatic increase in life expectancy would result.
I asked if his programs were covered. He said no, they aren’t, and continued:
“No, insurance companies pay for drugs, surgeries, and procedures instead of the appropriate preventative measures in the first place.”
What do you think of his statement?
If you agree with it, how would a practical alternative work?
I’m excited about BRINK 2015.
It was conceived only two months ago and already they expect 200-300 guests due to the caliber of the faculty assembled. Terry will discuss stem-cell use in clinical medicine.
Give a click. Join us at http://medgroup.biz/BRINK2015 and I’ll see you in two weeks.
Our first overbooked webinar?
Robert Packard’s June 4 webinar about FDA submissions attracted 903 registrations since last week. If you want to participate, register now at http://medgroup.biz/510k-tips because there are only 1,000 seats.
Make it a great week.
P.S. I discovered a technical glitch at http://medgroup.biz/510k-tips so if you were unable to register, give it another try, thanks.
Juan Pedro Herranz Sanmartín
I have worked for many years (decades) with new, and admittedly expensive, technologies that clearly improved health AND saved medical $$. From the outside it is easy to say “do the hard work to prove the efficacy of a product/service to convince the insurer to pay”. Unfortunately, the system doesn’t work that way. It may take 10 years for an insurer to “give in” and cover any given technology – even if there are 20 clinical studies, and 95% of the nation’s insurers pay. It is not uncommon to get the determination that a technology is “experimental”, even after efficacy is clearly proven. Sadly, one technology I worked with had an exorbitant price above $15,000 because of the cost of getting it paid for. OVER 60% of the cost of the device was for reimbursement expense. This is crazy.
1. May 2015 – Adrian Gore, CEO of Discovery, will tomorrow night receive the Geneva Forum for Health Award at a ceremony during the Forum for Health in Geneva, Switzerland.
Commenting on the achievement, Gore said, “I am truly humbled by this recognition of Discovery’s effort, as a business, to bring about positive change in the health and wellbeing of people. I view it also as a manifestation of the success of Discovery’s shared-value business model in being globally relevant, and I am hugely honoured to have been chosen.”
Gore will be one of four recipients this year, and the first recipient of the award from the private sector since it was established in 2009. He will be presented the Geneva Forum for Health Award together with Aravind Eye Hospital in India; Dame Sally Davies, Chief Medical Office for the UK; and Professor Therese N’Dri Yoman, former Minister of Health for the Ivory Coast.
The Health Practice of McKinsey and Company arranges the Geneva Forum for Health each year during the World Health Assembly. The Forum is now in its 8th year, and is aimed at advancing the global dialogue on best practices in health systems by providing global leaders an opportunity to share their experiences and learn from successes.
Insurance companies pay for preventive measures just not the one’s that Dr. Grossman wants. And then there are preventive measures such as exercise and health eating, which the corporate world has taken over and redefined making them financially stressful. Try walking around the neighborhood parks instead of the “running machines” and try buying raw ingredients and cooking rather than frozen foods. The resulting drop in blood pressure will push back cardiovascular disease death by a few years; ultimately it will take its toll but will raise the life expectancy.
As for ultrasound exams. Ultrasounds are very cheap these days, that is if Dr. Grossman bought one from outside the USA and took 15 minutes from his allocated 30 mins. with a patient.
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