How To Increase Market Share Using Medical Claims Data
Don DeStefano from LexisNexis Health Care discussed the most important data he collects: Procedures by surgeon, by CPT and ICD-9 code – and explained how you can use this information to target docs with the highest volumes in your product line.
Don also discussed how to use referral patterns between primary care doctors and surgeons to get around those surgeons who are loyal to your competitors.
He covered how to find the right buyer by using customer structure by integrated delivery network (IDN) and group purchasing organization (GPO).
THIS WEBINAR IS SUITABLE FOR:
• Medical device marketers and those in lead generation
• Medical device sales teams
• Medical device distributors
• VPs and Directors of business development
Bonus: Download slides about the topic from 10x, immediately available to you upon registration.
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